“Fashion is a playground up until a certain age, but then you have to find your own signature and your own style – Nicolas Ghesquiere”
Once upon a time e-shopping for Indian clothing were mainly for the upper class because the prices were quite high and middle class people couldn’t afford it at all. But today the price for Indian fashion clothing available online have squashed. The low pricing for Indian ethnic clothing have made shopping possible for every class of people. Due to the intense competition every fashion store tries to keep the prices as low as possible, so that middle class can also avail this feature. We all know that in India the population of middle class is the highest, so by all they have become the targeted customers.
The colourful fashion trends in India
During the 50s, 60s and 70s, the fashion scene wasn’t completely colourless, although it was graceful, exciting and stylish. There were no models, designers or fashion brands that country could show off. Clothing was valued depending on the price and value not by who made it. It was very fashionable and chic to approach any unaccustomed tailor, who makes the clothes for few rupees, giving it a perfect finish, fitting and style.
The decade of 60s made a great impact on fashion trends for the generations to come. The style is still popular among young fashionmongers. During 60s the fashion was all about the power patterns and colours of lowers and large stripes.
Early 70s witnessed the increase in export of ethnic materials outside the nation. In the same year international fashioned arrived in the country, quite early from MTV culture with flower prints, bell-bottoms and bold colours.
With the evolution of designer store “Ravissant” in Mumbai the clothes were sold with four figure price tag. Definitely the products with heavy price were at the bottom stage of fashion. This was the era of self-consciousness and the designers such as Calvin Klean became popular.
In the 90s, the excess of early years gave drastic pairing down and stripping in the hands of German designers such as Helmut and Jil Sander. This decade also witnessed the evolution of designers and models every second day. This is the time when leading ladies Sushmita Sen and Aishwarya Rai won international beauty pageants.
With emergence of fashionnadyou, people are now getting international brands and chic clothing at great price. The company was built in 2010 and since then it has been serving with latest fashion ensembles. Started as clothing website, it has now become complete family website serving the needs of everyone. Currently it has more than 5.7 million trusted customers. It also offers fashion and you coupon codes, bringing the best price on already discounted products. Every day you will see different Fashionandyou promo codes and discount coupons that caters you needs regarding discounts. It serves you with from Fashionandyou women clothing sale to Fashionandyou offers on Men’s and women fashion apparels. Due its amazing deals and offers it has now become India’s Top Fashion and Lifestyle Flash Sale website.
Even today, the world is insane listening to the words such as discount, rebate, reduction or sale. It is human tendency to run after fewer prices. Fashionandyou is driven by the belief “getting something at cheaper price”, that is the reason why they are offering Fashionandyou coupons, Fashionandyou fashion sale and serving people of all age group.